How businesses reach their clients are repeatedly developing and changing. What once worked for companies has ceased to work. This includes many offline normal techniques of Yellow Pages, Direct Mail and Print adverts. We all know that the bulk of people are selecting new methods to buy and shop. The web, social media and now text advertising to your cell telephone are the preferred strategies. Scott Johnson, owner of Denver Deals, a domain offering savings to local residents in the Denver, Colorado area is quoted as saying, “50% of the planet’s population is under thirty years old, of that ninety six percent have joined a social network.” Scott goes on to claim that “companies who recognize and benefit from this are the future voice and power brokers of the future”.
What appears to work and what doesn’t work at all seems to hinge on giving the consumer not only more selections but more power. New corporations like Groupon and Living Social seem to have hit upon the easy way to leverage the needs of consumers by utilizing the collective buying power of social networking.
This has put new light in the eyes not only of purchasers but companies too. Most recently a new company by the name of The Customer Advantage ( TheCustomerAdvantage.com ) is catching the attention of many of us.
What makes The Customer Advantage different is that they are choosing to share their profits with their membership in some pretty important strategies.
Here is how The Customer Advantage works. Local companies offer savings at deep discounts , these offers are on occasions based upon limited quantities. The customer base receives these daily offers and race to the internet site on a first come first serve bases to get the offer. Now with a published pre-paid voucher in hand the buyer is able to go to that small company and enjoy the item they purchased.
The new spin that The Customer Advantage has put on it is paying and rewarding their membership to inform others about it. Not only can individuals be compensated but the business themselves as well as non-profit setups hunting for fund raisers.
Here is the scenario. Judy signs up for The Customer Advantage and tells 10 other chums about the savings she is receiving. Judy now earns five pc of the sale each time one of her chums shop and save. It doesn’t stop there though. Each of Judy’s buddies each tell ten of their friends, now not only will Judy’s buddies be rewarded but Judy is now earning another five pc on those buddies also. This continues to grow thru a growing network of individuals telling other s. At the end, Judy will be earning from thousands of people who she doesn’t even know in other cities and states.
The Customer Advantage is in pre-launch currently with over 15,000 members. This should be excellent news for early adopters as this continues to grow. Those who a catch a possible wave of expansion ( remember Groupon has about 10 million subscribers ) can do well. There is no selling. Just sign up, and tell your chums about the most recent site for hot deals.
For some firms, there is another win. There are reports that you couldn’t run a Groupon promotion regardless of if you wished to, as they are prepared out months ahead. The Customer Advantage is just now creating a network of companies that they will be working thru. Insider news bulletins exclusivity agreements will eventually be made with business. Again, early adopters will do well to sign on early.
Denver Deals has started promoting The Customer Advantage to area business and customers has already received a good response in their promotion efforts.
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